HM-Mitsubishi Motors, one of India’s leading auto manufacturers,
unveiled the Outlander 2010 for the India market, today. The
much-awaited Outlander 2010 is a comfortable, high-performance car,
which lends itself to business purposes, as well as leisure driving. The
new Outlander was unveiled by Mr. Vijay Kumar, Executive Vice President
and SBU Head – Chennai Car Plant, Hindustan Motors Ltd. in presence of
Mr. Rohit Bal, one of India’s leading fashion designers and other senior
company officials.

Speaking
at the unveil of the Outlander 2010, Mr. Y.V.S Vijay Kumar, said, “The
all new Outlander is the outcome of all the feedback we received from
our customers over the past one year and it delivers on all counts. With
its stylish looks, great performance, plush interiors, innovative
features and above all value for money price I am sure it will be as
successful in the Indian market as it is worldwide for Mitsubishi. This
car can perfectly satisfy the needs our target customers who want a
lifestyle vehicle which can also be a fashion statement. We are
supporting this great product with aggressive marketing campaign. The
timing seems to be perfect this time with the auto market doing great
and customer interest for a premium SUV also at a high.”
Equipped
with a BS-IV compliant 2.4 MIVEC engine, some of the key enhancements
in the Outlander 2010 include the jet-fighter front grill, bulged rear
bumper, silver-color roof rails and HID Head Lamp with AFS function.
The
All Wheel Control system in the Outlander provides for the wheels to be
powered individually, which ensures superior handling in all driving
conditions. A centrally located dial system, located on the center
console, permits free switching between 3 drive modes (2WD, 4WD Auto and
4WD Locked), depending on the driving conditions and the environment.
The Anti-lock braking System (ABS) helps prevent wheel lock and
maintenance of steer control, while the Electronic Brake-force
Distribution (EBD) evenly distributes braking force to the rear wheels,
adding to overall safety.
The Outlander 2010 is further enhanced with a theft protection device, alloy brakes and clutch control.
The
refurbished beige leather interiors enhance the stylishness of the
vehicle, along with warm and cool upper glove box, leather-wrapped door
trims and instrument panels, the AC control panel knob with chrome ring
and high-contract meter combination. The Outlander 2010 is also equipped
with technologically advanced 650W Premium Rockford Fosgate sound
systems, with 9 speakers in 7 positions.
The Outlander’s
lifestyle quotient is further enhanced with other features like a new
Adaptive Front Lighting System, a new grille with chrome accents, new
front bumpers, redesigned front fenders, mirror mounted turn indicators,
new door and dash trims, USB port, AUX-IN port, aluminum pedals,
leather covered instrument panel, roof rails, new combination meter and
auto-folding Outside Rear View Mirrors.
The Outlander 2010 is
priced at Rs. 19.95 lacs, (ex-showroom), all-India, and is available in
an exciting range of new colors, including Catwalk Silver, Haute Red,
Chic Black, Cool Aqua Metallic, Vogue White, Shimmering Ash, Runway
Grey, Primavera Purple and Glitterati Green.
The unveil of the
vehicle was followed by the launch of Rohit Bal’s Outlander Signature
Collection, including a stunning new line of garments that reflect the
spirit of the Outlander 2010. The unveil of the vehicle was followed by
the launch of Rohit Bal’s Outlander Signature Collection. Comprising of a
stunning new line that embodies power, grace and elegance, the
collection reflects the spirit of the Outlander 2010. The sharp and
slick look of the new line also underscores the perfect blend of luxury
and style that the vehicle symbolises.
HM-Mitsubishi currently
sells the Pajero, the Montero, the Lancer, the Cedia and the Outlander
in the Indian market through 40 dealerships, across India.
Source: HM-Mitsubishi India