Wednesday, 30 May 2012

MINI Launched in India

NEW BMW MINI COPPERS CAR LUNCHED IN INDIA,MINI CARS SPECIFICATION,MINI CARS PRICE
mini launched in india

Ten years after the launch of the MINI brand, when it came under the stewardship of BMW, the brand has made an entry into the Indian market. The new MINI has so far been sold in 99 countries, and India marks the 100th market for the premium small car brand.

Speaking at the launch, Andreas Schaaf, Presient BMW India said: “By launching the new MINI ten years ago, we created the world’s first premium small car brand in the world. With MINI our approach was: ‘From the Original to the Original’. Since then, we have sold over 2 million MINIs and converted the MINI brand from a single-model offer to a family of six models. Three of them, namely the MINI Hatch, the MINI Convertible and the MINI Countryman are now available in India. Our main focus this year will be to concentrate on successfully establishing the MINI brand in India.”

Infinity Cars, the first exclusive showroom has been launched in Mumbai. The new MINI showroom is located at Linking Road. The customers will now get an opportunity to experience MINI in the new showroom which will display upto five cars.

The ex-showroom prices of the new MINI cars in India are as follows :
MINI Cooper                                          :           INR 25,50,000
MINI Cooper S                                      :           INR 28,60,000
MINI Cooper Convertible                        :           INR 30,70,000
MINI Cooper S Countryman                    :           INR 32,80,000
MINI Cooper S Countryman High            :           INR 35,90,000

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