Nissan Micra Diesel Launched in Mumbai

Nissan Micra Diesel Price @ Rs. 5,85,617 for XV and Rs. 6,33,849 for XV Premium respectively (ex-showroom Mumbai prices).

Nissan Motor India Private Ltd (NMIPL), following the successful commercial launch of the petrol variant of its first 'Made-in-India compact hatchback –Nissan Micra -today announced the launch of the diesel-powered Micra in the city. The car was launched at Ichibaan Nissan – the company's authorized dealership in Mumbai. Sales for Diesel-powered Micra will commence from the dealership starting today. Kiminobu Tokuyama, M.D. & CEO, NMIPL, Manoj Kumar –VP Operations, Hover Automotive India Pvt Ltd (HAI) –the strategic alliance partner for Nissan in India, accompanied by other senior officials of Nissan and HAI attended the launch event.

Nissan also plans to launch 9 models by 2012, out of which company plans to launch sedan in 2011. Company's plant has an initial capacity of 2,00,000 units per year and plans to expand it to 4,00,000 units per year. The company has 21 dealers operational in major cities across the country and aims to have more than 100 dealers by 2013.

Nissan Micra Diesel Features, Mileage, Variants, Colours:

Nissan Micra Diesel is born out of the need to simplify the city chaos and enrich the urban driving experience. It is a reliable, stylish, safe and eco-friendly car for people who enjoy everyday driving. Nissan Micra Diesel is a smart, global hatchback with an affable appearance and engineered for easy handling and sprightly performance, while realizing class-competitive fuel efficiency. The Diesel-powered Micra comes with fuel economy of 23.08 kmpl (as approved by ARAI), making it the best in its class.

The Diesel-powered Nissan Micra will be available in two variants of XV and XV (premium). Available with greige interiors, it will be introduced in a range of six colours; Sunlight Orange, Brick Red, Pacific Blue, Storm White, Blade Silver and Onyx Black. The ex-showroom Mumbai prices for Nissan Micra Diesel are Rs. 5,85,617 for XV and Rs. 6,33,849 for XV Premium respectively.

Positioned in the B+ car segment, the Micra Diesel is powered with the popular 1.5litre Common Rail Direct Injection K9K Diesel Engine, which is mounted for the very first time in India on Nissan's versatile 'V' platform. The 8-valves, 4-cylinder Diesel-powered Micra generates Power rated at 47Kw (64PS) @ 4000 rpm, while torque output is 160Nm @ 2000 rpm. The Nissan Micra Diesel comes with a 5-speed manual gearbox. The wide gear coverage enables the 1.5-litre engine to achieve brisk acceleration in city driving conditions. The engine is refined and very silent, thus well adapted for Indian conditions.

Commenting on the launch Kiminobu Tokuyama, M.D. & CEO, Nissan Motor India said, "The success of petrol powered Micra in the domestic market has given us huge confidence to introduce the Diesel powered Micra within six months from the petrol version. The Diesel Powered Micra with its best in class fuel efficiency and unique features has the potential to crave a niche for itself in the overcrowded compact hatchback segment in India. This is not just another variant. It is the right product at the right time that will offer the discerning Indian customers a good means of urban mobility with a complete package of performance, features, safety and comfort. We are aware this is a very important phase of our journey and we stand by our commitment to provide Indian customers with a full range of products and services"

Says Manoj Kumar, VP –Operations, Hover Automotive India, "Ever since we launched the petrol variant in July, we have been flooded with enquiries for Micra Diesel. I am confident that the Diesel-powered Micra, is a good value proposition and a desirable option to choose from, for the Indian customers during this season. We are elated with the initial response the pre-order bookings have generated so far through our dealerships prior to the launch. We keenly look forward to replicate the success of the petrol variant with the Diesel-powered Micra. The Nissan Micra Diesel will be launched nationwide with a comprehensive multi-media marketing campaign featuring our brand Ambassador Ranbir Kapoor. We will also be using some non-conventional forms of media to maximize the product visibility and increase sales."

A comprehensive multimedia ad campaign (T.V., Radio, Print and Digital) has also been launched to support this activity. In July this year, Nissan launched the petrol variant of its first made in India global compact car –Nissan Micra (Global compact hatchback), based on the Versatile 'V' platform at its factory in Oragadam, Chennai. Since the sales began on July 15, 2010, the company has till date sold over 6000 units of Micra. With the launch of Micra Diesel, Nissan will add another variant to its product kitty providing the customers with a good choice.

Source: Nissan Motor India Private Ltd (NMIPL