Hero
Honda Motors Ltd, the world's largest two-wheeler manufacturer, has
launched the All-New Super Splendor with new value-added features to
further strengthen its leadership in the deluxe segment. The all-new
Super Splendor 125cc features aesthetic and technological advancements
for superior performance and exceptional riding experience.
Commenting
on the launch, Anil Dua, Sr. Vice-President (Marketing & Sales),
Hero Honda Motors Ltd said, "The strategy of constantly updating the
product portfolio has been key to the success of Hero Honda. Our
Splendor range is the leading volume driver in the deluxe segment. And
today, it is further bolstered by the introduction of the all-new Super
Splendor. This bike caters to the changing needs of customers and offers
them more contemporary styling and efficient performance. With this
launch, we are confident of further strengthening our leadership
position in the domestic motorcycle market."
"With
consecutive months of four-lakh-plus sales since the month of May, our
sales are moving at all-time-high levels. We are looking to build on
this momentum with a slew of new launches leading up to the festive
season." In a segment where customers seek styling, performance and
higher efficiency, Super Splendor offers a perfect blend of features at
an attractive value proposition.
The
new Super Splendor is supported by new-age technology featuring the
Honda Intelligent Ignition System (HIIS). The motorcycle also features a
newly designed Carburetor and ACG for improved engine performance. The
5-step adjustable rear shock-absorber provides a smoother drive and
comfort. The well-rounded, universal appeal of the all-new Super
Splendor is further enhanced by its upgraded external features such as
new body-art on fuel tank, new seat design, new wind screen and tail
light, uniquely styled front & rear fender, and an elegantly
stylized rear grab-rail that hugs the side cowls – thereby marking its
unique aesthetic appeal.
The
new Super Splendor (drum version with self-start) is attractively
priced at Rs 45,950/- (ex-showroom Delhi). It is being made immediately
available through Hero Honda's wide network of over 4200 sales and
service points across the country. Hero Honda's Splendor brand was first
launched in the year 1994 and since then the brand has become a legend
in the motorcycle industry in the country, and indeed across the globe,
surpassing a series of milestones on the way.
The
Super Splendor 125cc was introduced in early 2005 with the
path-breaking Quantum Core engine and enhanced features to give fuel
economy even with higher engine power. Since then, the bike has been
regularly upgraded to meet customers' evolving preferences and tastes.
Source: Hero Honda Motors Ltd
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