The Mahindra Bolero, India's leading SUV brand, has been ranked the
highest in total customer satisfaction in the SUV / MPV category in the
2009 four-wheeler Total Customer Satisfaction (TCS) study conducted by
TNS Automotive, the specialist division of TNS Global. The Mahindra
Bolero has been graded against brands like the Toyota Innova, the
Chevrolet Tavera, the Tata Sumo and the Tata Safari. The Bolero has
achieved a TRIM Index score of 96, as against the automotive industry
average of 91.
This
study is based on a comprehensive survey undertaken among more than
8100 owners of major car models sold in the country and covers over 54
models. Criteria for the award included sales satisfaction, product
quality, vehicle performance and design, after sales service, brand
image and cost-of ownership. The TCS index score provides a measure of
satisfaction and loyalty that a given model enjoys with its customers.
Customer
centricity is one of the main pillars of the Mahindra Group and we are
delighted to be recognized in this sphere. It is heartening to note that
our efforts have borne fruit. We are very thankful to all our Bolero
customers for their relentless support which has resulted in this
honour", said Mr. Vivek Nayer, Senior Vice President, Marketing,
Automotive Sector, Mahindra & Mahindra Ltd.
The
Bolero has evolved significantly since its launch in 2001, yet has
retained its core DNA of 'tough and rugged'. Over the years, it has
incorporated a host of features and aesthetics which match the evolving
lifestyle aspirations of Indian consumers.
In
2007, M&M launched the New Bolero which offered a bold new style,
greater comfort and conveniences. In September 2008, Mahindra introduced
the most powerful Bolero yet - the Bolero VLX powered by CRDe
technology. October 2008 saw the launch of the Bolero SLX with
Micro-Hybrid technology which ensures better fuel efficiency by reducing
wastage. This launch was a part of Mahindra’s environment friendly,
sustainable mobility solutions initiative.
2009
Four-Wheeler TCS Study: The TCS study was conducted from August through
November 2009 across 28 centers: Agra, Ahmedabad, Bangalore, Bhopal,
Bhubaneshwar, Calicut, Chandigarh, Chennai, Cochin, Coimbatore,
Dehradun, Delhi (NCR), Hyderabad, Indore, Jaipur, Jalandhar, Kolkata,
Lucknow, Ludhiana, Mumbai, Patna, Pune, Raipur, Ranchi, Surat,
Trivandrum, Vadodara and Vijaywada.
Courtesy: The Mahindra Group
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