Jaguar to usher in a new global brand strategy

Jaguar Land Rover has announced a new brand and marketing strategy as a part of its product-led revitalisation programme. The company has unveiled a new logo for Jaguar and with this logo, advertising campaigns and new marketing strategies aims to make a statement in the luxury car segment. This month will see the start of the new Jaguar Alive campaign which will have new vehicles shown through digital, advertising, print and television.
The new marketing campaign is the brainchild of the international communications agency SPARK44, which is partly owned by JLR.  Adrian Hallmark, global brand director of Jaguar Cars said, “Our fresh corporate image and the new global marketing campaign both underline the confidence we have in our existing products and set the tone for our future expansion.”