Korean bike-maker
Hyosung in collaboration with Garware Motors has introduced two new
premium 600cc plus models in the Indian market
While premium cars have already made their foray into the
fast-growing Indian automobile market, foreign bike companies are still
yet to make an impact in the premium sector. Noticing the demand and
lack of options in the 600cc segment in India, Hyosung in
collaboration with Garware Motors today ventured into the uncharted
waters of the niche middle-weight premium motorcycle segment with its
GT650R sport model and the powerful sports-cruiser ST7. The bikes will
be imported to India as Completely Knock Down (CKD) units and they will
be assembled at Garware Motor’s newly setup assembly line in Wai, near
Pune.
The final prices have not been announced yet, but the company
officials present at the launch did let out approximate figures for both
the models and by the looks of it, the pricing seems to be spot on with
the GT650R full-faired version costing fewer than five lakh rupees on
road while the power-cruiser ST7 set to be priced sub-7 lakh rupees on
road! The officials said the company will also bring in the naked
version of the GT650R that is expected to have an even more competitive
pricing.
Highlight of this venture will be the service backup from Garware
Motors with solid technical support from Hyosung. The company will
commence its operations with dealerships in ten cities, chiefly
targeting the metros and the tier 1 markets to begin with. Bookings are
expected to start by early next year and the bikes will hit the roads by
first quarter of next calendar year. The company will provide mobile
service backup to all its customers along with ‘service-at-home’ option
for the motorcycles. Focus is also on maintaining a strong parts
inventory in order to assure good after-sales service to the consumers.
Garware Motors is a completely new venture undertaken by Garware
Bestretch marking the return of the Garware Group back into the
automotive sector. Garware Motors has had a long history with
automobiles and was one of the first firms in the pre-independence era
to import luxury cars to India, until 1955, when the government brought a
ban on import of automobiles. Established in 1994, Garware Bestretch is
a part of the multimillion-dollar RBG Group that enjoys a solid
presence and reputation worldwide in various fields. Hyosung Motors was
taken over by the giant Korean conglomerate, S&T Motors (Science
& Technology Motors) in 2007 and the company’s operations are headed
by Jimmy Park, COO, S&T Motors, who was present for the launch.
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