Hero MotoCorp Ties With Erik Buell Racing | HMCL Partners With EBR

Hero MotoCorp, the world's largest two-wheeler vehicle manufacturer, said on Wednesday it had entered into a partnership with US motorcycle company Erik Buell Racing (EBR). Erik Buell Racing was founded in November 2009 after the Buell Motorcycle Company was shutdown by the majority stake holder Harley Davidson. EBR is based in East Troy, Wisconsin USA. The Erik Buell Racing makes sports motorcycles and street Motorcycles which are sporty in nature. Under this partnership between Hero MotoCorp and Erik Buell Racing – Hero will sponsor two racing teams viz. Team Hero and AMOSIL Hero for AMA Pro Racing National Guard Superbikes Championship.

In return Hero will receive technology inputs and design cues from the Erik Buell Racing for their future motorcycle models. Also in future, Hero is considering bringing some of Buell’s high end sports bikes to India as the sports bike segment in India is already on a rise.

Speaking to media, Pawan Munjal, managing director and chief executive of Hero MotoCorp Quoted:

“This is in keeping with our objective of quickly scaling up our own in-house R&D capabilities to a global two-wheeler technology powerhouse by leveraging our network of strategic international alliances. Erik and his team have been working closely with our engineers and designers to develop our next-generation range of products with cutting-edge technology and first-of-its-kind features.My R&D team and Erik’s team together have made some definitive progress in this direction, and we will hopefully be putting a few scorchers on the roads soon.”

Erik F Buell, chairman and CTO of EBR quoted:

“EBR is delighted to partner with a company as iconic as Hero MotoCorp. Both Hero and EBR share the common commitment of manufacturing world class two-wheelers with technology of the future”