Hero MotoCorp partners with Erik Buell Racing

Hero MotoCorp has forged a partnership with Erik Buell Racing (EBR), through which Hero aims to make its first foray into the world of international motorcycle racing. Hero will be sponsoring two teams – Team Hero and AMSOIL Hero for the AMA Pro Racing National Guard Superbikes Championship. While multiple times AMA Pro Racing National Guard Superbikes champion Danny Eslick will represent Team Hero, long-time EBR associate racer Geoff May will represent team AMSOIL Hero. Both the riders will be riding EBR’s flagship, the 1190RS bike. The first race of this series is scheduled to be held in Florida, USA at the the Daytona speedway between March 15 and 17.
As a part of the partnership, Hero will receive technology inputs and design cues for their future models from EBR. Hero is also looking at bringing to India some of Buell’s high-end bikes.
Speaking at the announcement, Pawan Munjal managing director and chief executive officer of Hero MotoCorp said, “The Indian two-wheeler industry is set to evolve and it is only natural that as the a market leader, we are driving this change. As part of the plan, Buell will play an integral part in giving shape to some of my dream two-wheelers for the discerning youth of today. “
Erik F Buell, chairman and CTO of EBR said, “EBR is delighted to partner with a company as iconic as Hero MotoCorp. Both Hero and EBR share the common commitment of manufacturing world class two-wheelers with technology of the future.”