Commemorates the sale of over 40 lakh Discover motorcycles in India
Commuters in India today have progressed from being simple looking
mile munchers to stylish machines with genuine performance capabilities,
and are no longer looked upon as a compromise for consumers with a
tight budget for their motorcycles. The Bajaj Discover
100, which was introduced by Bajaj in 2009 was an instant hit, and
paved the way for its elder sibling the Discover 150 to make its mark in
the 150 cc Commuter Class segment in the country.
The growing demand and continued success of both the Discover 100 and
the 150 has in effect helped Bajaj achieve the milestone of selling
more than 40 lakh Discovers, and to celebrate this stupendous success
Bajaj Auto has introduced the 2011 edition of the largest selling
variant of its flagship model, i.e. the Discover 100.
Commenting on the occasion, Mr. S. Sridhar, President (motorcycles),
“It gives me immense pleasure to see the Discover Brand achieving newer
milestones with each passing day. We are taking possible steps to see
that the momentum continues. We have recently appointed more than 130
additional dealers, and I expect them to contribute towards the growth
of Discover next year. So with a wider network and with the new product
innovation, Discover should also keep growing.”
The 2011 edition of Discover 100 will sport premium and innovative
multicolor graphics, which will be available in two options: Gold Green
and Red Magenta. The key feature of this multi color decal will be its
ability to change in the two colors in each shade when one looks it from
different angles in the sunlight
Being offered at the same price point as the original model, the new
edition of the Discover 100 will retain its impressive mileage of 80
km/lit under actual driving conditions. The current edition of the
Discover 100 will continue to work through the proven DTS-i technology
platform and the sturdy Discover format.
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