Already Bajaj Auto has decided to get the number one position in Indian two-wheeler market and launching different segment bikes in India. Mr. Rajiv Bajaj, Managing Director of Bajaj Auto said that Hero Honda has strong presence in 100cc segment and Bajaj wants to beat the giant.
The company is spreading its newly launched Bajaj Discover 125 pan India and launched it in Tamil Nadu market. The company expects to sell over 1.5 lakh Discover bikes per month in domestic market.
Mr. Guruprasad, Zonal Manager Motorcycle Business, Bajaj Auto said that after launching the bike in Tamil Nadu market its sells to rise to 1.5 lakh per month in this financial year from the present 1.2 lakh units per month. Out of 30000 units of the all discover bikes by next financial year around 20000 units would be Bajaj Discover 125cc which is priced at Rs 45,392 (ex-showroom).
Bajaj Discover brand was launched in the 2009 and since launch over 40 lakh units have been sold pan India. After launching Bajaj Discover 100cc and Bajaj Discover 150cc, Bajaj Discover 125cc is the third included member in this brand which is an answer to Honda Shine, Honda Stunner and Yamaha YBR 125.
Presently Bajaj Auto has 27 per cent market share in Indian two-wheeler market and reporting 2.6 per cent growth. Tamil Nadu is big market for the company which is registering 37 per cent growth this time. The new Bajaj Discover has already been launched in Tamil Nadu's neighbouring states like Kerala and Karnataka a few days back and now the bike would soon be launched in Maharashtra and Gujarat states.
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