German Automaker Audi
known as high-end cars is goin to cut the tag name of price barrier of
high-end cars by launching its new Audi A3 soon in India. Audi A3 is
expected to be around price of Rs. 20lakh, and it will hit indian roads
by year 2014. Before it was said that the car would be luxury, Audi were
also planning to increase their stake in Indian Industry at the time of
launching A3. And for this reason, Audi India started analysis of
future prospects in Indian car market.Also, Head of Audi India, Michael Pershcke earlier said that Audi was considering the addition of Audi A3 in its product portfolio. He also added that company was looking forward to launch luxury SUV car Audi Q3 in the Indian market by 2012.
With Audi India now executing a top down approach to launch cars in India, the first affordable Audi car which is expected to enter India will be Audi Q3 at the 2012 Auto Expo. Audi A3 will follow the launch and is going to adorn a price tag lower than that of Audi Q3. The entry level sedan car Audi A3 is going to feature front-wheel drive and will definitely provide the required thrust to compete with other German rivals like BMW and Mercedes.As for now Audi is gaining good market share with the fleet of cars which includes Audi A6, Audi Q5, Audi A4, Audi A8, Audi Q7 and recently launched Audi RS5 and Audi A7.
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