Adding to its portfolio of impressive and successful motorcycle
models, India Yamaha Motor Pvt. Ltd. today unveiled its new motorcycle,
YBR 110 (pronounced as YBR One ten) in the Indian market. YBR 110 comes
with a decent yet stylish design and is targeted at middle income class
people who want to have a stylish and comfortable commuter bike.
2
Speaking
on the launch, Yukimine Tsuji, CEO & Managing Director, India
Yamaha Motor Pvt. Ltd. said, "After successfully launching our bikes in
the 150cc segment, we have now launched a commuter motorcycle YBR 110
which is stylish and has good ergonomics for comfortable day to day
commuting. We have been studying the entry level market and wanted to
launch a new bike at an affordable price and that would give
satisfactory mileage. Like other Yamaha bikes, YBR 110 carries Yamaha
DNA of Performance, Innovation & Design. We are confident that we
will replicate the success of our premium segment bikes with the launch
of all new YBR 110 in entry level space."
YBR
110 has electric start, air cooled 4-stroke SOHC engine which provides
excellent low end torque for everyday riding. The bike has 4 speed slick
gearbox with perfectly spaced gear ratios that provides optimum torque
throughout the rpm range and ensures stress-free riding in congested
conditions without requiring frequent gear changes.
The
bike has a stylish & brighter multi-reflector headlight for better
visibility in night and its wind tunnel aerodynamic silhouette designed
cowl has character lines that convey a sense of sharpness. YBR 110 has
modern fit & finish with easy reading instrument console including a
fuel meter. Sharp graphics & grab rail add to the overall sporty
style and character of the bike.
While the
chiseled look, broad well-contoured fuel-tank gives a trendy modern
look, the side panel and the tail cowl design showcase strong expression
of down-force movement, and provide a visual display of sporty
character. The bike’s broad and comfortable seat design is such that it
makes the ride fatigue-free for the rider and the pillion. The ideal
ergonomics of seat, handlebar, riding posture, knee recess on the petrol
tank are all designed for comfortable riding. YBR 110 suspension’s
characteristic of rebound damping along with fast and slow compression
is very well suited for Indian road conditions.
The
result is excellent handling, ride comfort and resistance to bottoming
even in tandem riding. The twin cradle down tube type frame has optimum
strength, rigidity balance and outstanding longitudinal & lateral
stability resulting in excellent handling characteristics. As Yamaha
bikes are known for durability and low maintenance, these specs rightly
fit with the ad punch line of YBR 110 which is "Mazbooti aisi ki chalti
jaaye".
YBR 110 is priced at Rs. 41,000/-
(Ex-Showroom, Delhi) and will be available in 3 colors - Black, Red and
Black & Red combination.
Courtesy: India Yamaha Motor Pvt. Ltd
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