Riding on the grand success of its muscular and hottest-looking
FZ16 and FZ-S bikes, India Yamaha is introducing new color schemes and
graphics to add more zing to their appeal. Also, the company will
communicate both FZ16 and FZ-S under a single style statement – Stylish
Macho. The FZ series are very popular amongst youngsters and have been a
prized possession of more than 1 lakh happy customers.
In
2009 fiscal, the company sold 85,000 units of FZ16 & FZ-S,
contributing to 40% of total sales volume. The new FZ-S will be
available in Black Cyber Green, Silver Tech and Sport Electric Blue
colors while new FZ16 will come in Lava Red and Midnight Black. The all
new stylish graphics and change in the color of some body parts will
compliment the overall macho expression of these bikes. Further, Yamaha
has incorporated new logo which will give these bikes more masculine
feel. These bikes will be BSIII emissions regulations compliant.
Speaking
on the latest versions of FZ16 and FZ-S, Koji Arai, Director &
Chief Sales Officer , India Yamaha Motor Pvt. Ltd. said, “With the
refreshed versions of FZ16 and FZ-S, we want to strengthen our presence
in the highly competitive 150cc+ segment and increase our share from 12%
to 20% by year-end. We have kept the essence of FZ series bikes intact
while altering the aesthetics to exemplify the masculine feeling these
tough machines are known for. The stylish graphics will take the street
fighter image to its next level.”
The bikes boast
of 153cc air-cooled, 4-stroke, single-cylinder high torque engine for
active & aggressive city riding. The engine is born out of the quest
for the ultimate in intake efficiency, combustion efficiency and
minimum horsepower loss. A negative pressure type F26mm carburetor with
TPS (Throttle Position Sensor) contributes to outstanding engine
response. The 5-speed transmission provides a smooth operational touch
and the gear ratios provide optimum performance and agility in city
riding.
The placement of ‘MidShip Muffler’ is
toward the center of the machine to achieve good concentration of mass,
exhaust efficiency and handling. Monocross rear suspension ensures agile
running performance and handling. The bikes also have “140/60-17” size
rear radial with a 60% aspect ratio that contributes to better grip and
handling stability.
FZ series bikes are designed
& engineered with the potential for active and even aggressive
enjoyment of around-town street-riding and styling that brings pride of
ownership. The strategically use of graphics and vibrancy of colors on
these bikes have been done keeping in mind the end user and is
customized exclusively to cater to his needs. The target demographic is
18-35 year old male who is brand conscious, stylish & confident and
has an active mindset and inclination towards good things in life.
Quality is critical to him and flashing accessories and latest gadgets
is his style quotient.
New Yamaha FZ-16 & Yamaha FZ-S Bikes Price in India:
The
new Yamaha FZ-S will be available at a price of Rs. 67,000/- while
Yamaha FZ16 is priced at Rs. 65,000/- (Ex-showroom, Delhi).
New Yamaha FZ-16 & Yamaha FZ-S Bikes Photos in India:
Source: India Yamaha
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