Friday, 11 May 2012

New Skoda Laura Launched in India

Skoda India, a fully owned subsidiary of Skoda Auto a.s. Czech Republic (Volkswagen Group), one of the fastest growing car manufacturers in Europe, announced the launch of The New Skoda Laura at an enchanting theatrical and musical launch event. Exhibiting a robust and dynamic exterior design and luxurious interiors, the car truly blends beauty with power and economy to offer a perfect 10/10 driving experience. The New Skoda Laura is available in 3 variants; 1.8 TSI in Ambiente, 1.9 TDI PD in Ambiente & Elegance, and 2.0 TDI PD in L&K.

New Skoda Laura
The Skoda Laura is recognized for its new engine technology, excellent safety and comfort features and good performance. Perfect handling, directional stability and enhanced braking ability have always been the hallmark of every Skoda automobile and are mirrored in the new Laura as well. Soaring high on the design, safety, security, comfort, and convenience aspects, The New Skoda Laura accelerates on the same track assuring the customers a perfect 10/10 driving experience.

Speaking at the occasion, Mr. Thomas Kuehl, Board Member, Sales & Marketing, Skoda Auto India said, "We are proud to present the 3 variants of The New Laura, which assures the customers a Perfect 10/10 driving experience. SkodaAuto India has achieved tremendous success since its inception in India and we are looking forward to achieve many more milestones with the support of our valued Indian customers."

New Skoda Laura
"We have received encouraging reports on the recent launch of Skoda Superb with our customers embracing the all new Skoda Superb qualities of design, safety, comfort and state of the art technology. With the launch of the new Laura we are extending these qualities once again making it the best in its class."

"With the New Laura we will reinstate our supreme position in the C+ segment and aim at increasing our segment share by penetration into smaller cities and towns in India for which we are also expanding our dealer network and infrastructure to 65 points by this year end with authorized outlets in Trichy, Salem and Haldwani", added Mr. Ashutosh Dixit, General Manager, Sales & Network Development, Skoda Auto India.

New Skoda Laura
Available in Arctic Breeze, Candy White, Diamond Silver, Black Magic and Cappuccino Beige colours, the variants are priced at:
(in Rs.)
Ex - Delhi
Ex-Maharashtra
Ex-Chennai
Ex-Kolkata
1.8 TSI Ambiente
12,98,767
12,67,711
12,96,645
13,07,257
1.9 TDI Manual Ambiente
13,30681
12,98,999
13,28,559
13,39,171
1.9 TDI Automatic Ambiente
14,03,102
13,70,000
14,00,979
14,11,591
1.9 TDI Manual Elegance
14,69,844
14,35,434
14,67,721
14,78,333
1.9 TDI Automatic Elegance
15,40,801
15,05,000
15,38,678
15,49,290
2.0 TDI Automatic L&K
17,55,440
17,15,541
17,53,317
17,63,929

The launch event witnessed a spectacular musical extravaganza presented by Shahriyar Atai, Dean Gregory, Ella Atai, Kyla D'souza and Amogh Pant. The musical show artistically presented The New Skoda Laura's perfect 10/10 experience. Czech Consul General Ms. Eva Drdrkova, celebrities from the silver screen and corporate honchos added spice to the event with their presence.

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