Friday, 11 May 2012

Toyota Innova - Leading Through Innovation & Versatility


Toyota Innova is a name synonymous with MPV's in India and has come a long way since its launch in 2005. Having sold 178473 units till date, the Toyota Innova has been much appreciated by its Indian customers and owners as it offers the luxury of a sedan with the performance and utility of an MPV.

Toyota Innova IndiaIn January this year, a revamped version of Toyota Innova was launched with advanced and dynamic styling. The new features of the Innova were highly appreciated and such is the demand for the new and advanced Toyota Innova that 3000 orders for the same were pending with TKM as of June 30th 2009. This highlights the immense popularity of Toyota Innova - the vehicle that has reshaped the MPV segment in India.

Ever since its launch, the Toyota Innova has aimed at providing unmatched styling, comfort and utility to its customers. Last year, the Innova continued its market leadership with a 36% market share in the MPV segment. Toyota Innova was designed keeping in mind large Indian families who like traveling together. It has attained No. 1 status in JD Power survey (IQS for MPV segment) every year since 2005. In the CarWale awards 2009, Toyota Innova emerged as a category winner by being chosen as "Favorite Car for Large Families 2009" by Indian car consumers. These results were further certified by AC Nielsen confirming over 1.6 Lakh consumer votes for all award categories

The New Toyota Innova offers aerodynamic styling on the exteriors with a stylish front grill and bumper along with redesigned rear combination lights, alloy wheels and new color wooden panels. The newly introduced rear sensor helps navigate reversing/ parking with ease.

The localization content of Toyota Innova is 49 % part wise whereas value wise it is 60%.

CNG Innova – A success in the fleet segment:
Toyota has always believed in sustaining a greener and more environment-friendly future. In keeping with this ideology of providing its customers economical and environment friendly driving options, it launched the CNG version of Toyota Innova early this year. The CNG Toyota Innova has been very well-accepted in the fleet segment.

TKM has recently bagged an order of 50 CNG Innova to be delivered to Carzonrent. According to Mr. Rajiv K. Vij, CEO, Carzonrent, "Given the low operating costs of the CNG Innova, it provides an economical option for the fleet segment. Also, we live in a world that is increasingly environment-conscious and thus, by adding the CNG Innova to our fleet, we’d like to do our bit to contribute to a cleaner and healthier future."

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