Friday, 11 May 2012

SkodaAuto India Launches All New Skoda Superb in India

Skoda India, a fully owned subsidiary of Skoda Auto a.s. Czech Republic (Volkswagen Group), one of the fastest growing car manufacturers in Europe, launched the all new Skoda Superb in India at the hands of Mr. Thomas Kuehl, Board Member, Sales and Marketing, SkodaAuto India. With the launch of the new Skoda Superb in India, the company is set to further strengthen its position in the premium segment through incremental sales volume.

Skoda Superb in IndiaWith this, SkodaAuto India aims at meeting requirements of the Indian Market with innovative luxury, designed to satisfy the customer's desire for perfection. Through the distinctive, individualistic and exceptional design of the new Skoda Superb, Skoda wishes to give their Indian customers a 7 star experience on wheels. The model compliments the value added features associated with the brand i.e. commitment to quality, luxury, safety and advanced technology.

Speaking at the occasion, Mr. Thomas Kuehl, Board Member, Sales & Marketing, SkodaAuto India said, "When we launch new products, we not only focus on giving more choices to our customers but also offer them a new experience coupled with world-class technology. And with the all new Skoda Superb, we intend to give a 7 star experience to our customers. Further, keeping in mind the demand of our cars in India, we expect to sell more than 1000 units of the car by year end."

New Skoda SuperbWhile explaining the features of new car "Skoda Superb", Mr. Kuehl said, "The new Skoda Superb has got the best in class fuel efficiency and is equipped with advanced styling, luxurious wood, chrome and leather interiors, enhanced comfort and safety in addition to its time-tested quality and reliability. With features like the Electric Sunroof , 16" alloy wheels, Parktronic - front and rear park distance control, the patented Twindoor Technology and 565 litres luggage compartment, the car will be available in TSI (Turbocharged Fuel Stratified Injection) petrol engine."

Available in an aesthetic array of colors - Black Magic, Rosso Brunello, Cappuccino Beige, Diamond Silver & Candy White, the price range of the Skoda Superb would be as below:

Ex-showroom Delhi - Rs 18,88,743/- Ex-showroom Maharashtra - Rs18,40,001/- Ex-showroom Kolkata - Rs 19,05,722/- Ex-showroom Chennai - Rs18,84,498/-

Globally, the Skoda Superb has bagged a bunch of prestigious awards in 2008 like the 2008 Golden Steering Wheel (Goldenes Lenkrad) organized by the German-based magazine Bild am Sonntag and the Großen Osterreichischen Automobil-Preis organised by ARBÖ every year, where Experts, VIPs and thousands of readers selected the best and most popular vehicles of 2008 from altogether 36 candidates for the year. The car has done Skoda proud with other awards by being claimed the Car of the Year in Czech Republic, Latvia, Estonia, Lithuania, Bulgaria, Ukraine, Russia, Bosnia and Herzegovina. It has also been awarded the Most Beautiful Car at Motorshow Katowice, Poland; the Best Company Car in Croatia and the Auto Trophy (Upper class) in Germany.

About Skoda India:
Skoda has been operating in India since November 2001 as a subsidiary of SkodaAuto a. s. Czech Republic (Volkswagen Group), one of the fastest growing car manufacturers in Europe. Skoda has set up a state-of-the-art manufacturing facility in Shendra near Aurangabad, Maharashtra. The facility is spread across 300,000 sq. mt. Skoda India has 4 models on sale in India - Skoda Superb, Skoda Octavia, Skoda Laura and Skoda Fabia. Skoda Auto India has a network of 60 dealerships across the country and has sold over 65,000 units since November 2001.

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