Ford
launched their latest car, the new Fiesta Sedan at their Fiesta Cafe in
Delhi yesterday at the Select City Walk Mall in Saket. The new Fiesta
Sedan, which has over a million sales around the world under its belt
was launched at the event.
The Ford Fiesta Sedan has a fresh new design that Ford claims is all for the upwardly mobile and dependent Indian customer. The variations of the car are powered by Ford’s Ti-VCT petrol and TDCi diesel engines. There’s also cruise control features built into the car.
Ford has taken inspiration from consumer electronics while building this car. The car has a bult-in voice control feature that allows drivers to interact with gadgets in the car. For example, you can make and receive voice calls on the phone, change radio stations, climate control and even change the music track being played.
The Fiesta Sedan is being built at the Maraimalai Nagar plant in Chennai. Ford had planned to build eight cars in this plant last year. The Ford Fiesta Sedan is the first of those cars.
The Fiesta Cafe itself is for those who want to bask in the Fiesta ambience. There’s plenty of features to keep customers and enthusiasts entertained all thanks to the gadgets and media being played around. Ford streams feeds from social media services about the Fiesta on their digital walls. Customers can also sit around and use the iPad applications to learn more about the new car.
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